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The Courage to Be Protestant: Truth-Lovers, Marketers, and Emergents in the Postmodern World is unavailable, but you can change that!

“It takes no courage to sign up as a Protestant.” These words begin this bold work—the culmination of David Wells’ long-standing critique of the evangelical landscape. But to live as a true Protestant—well, that’s another matter. This book is a jeremiad against “new” versions of evangelicalism—marketers and emergent—and a summons to return to the historic faith, defined by the Reformation solas...

What is being sold is a combination of information about the product and promises about its benefits. These promises about the product are trying to connect with the consumers’ deep yearnings, yearnings to be seen as successful, or important, to be cutting edge, or enviable. This is a time when we prefer to be envied for what we have rather than admired for who we are. So the sale is clinched. What is bought may be a product, but along with the product is bought a sense about life, a new look, an
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